CARLA GARLASCHI aka Princess Prada effortlessly assumes different roles: fiction writer; performer; visual, sound, and meme artist; and pop singer. In her work she approaches globalized Latin American media genres as imaginary grounds for social transformation. Her cosmology could be described as an elastic telenovela where art world glitterati, cultural workers, and people have their core beliefs subjected to the vicissitudes of desire, unexpected empathy, social friction, and fantastic events.